- Links Online -
Links from other sites to you increase your ranking on the search engines. Especially links to sites that share your keywords, such as Crafts, or Country Decor, or Candles. When you sign up for link exchanges with us we search out sites that will help increase your search engine rankings by sharing keywords you have listed on your site or finding sites to list you on that have the visitor medium most likely to buy your products (such as Mom or Work at Home Mom sites if you sell products that would appeal to Mom's or people with children) when possible.
Here are the reasons behind linking to other websites -
1. Link Relevancy - Search engines look at the sites linking to you to determine if they increase the value of your site (and therefore increase your rankings on the search engines) What this means - you should link to sites that share your theme, keywords, and product bases to make those relevant links to you.
The second meaning of link relevancy means what percentage of links you are on that site. Meaning a link from a site with only 10 links on it is worth a 10% score where as a link on a site with 100 or more links on it would only be a 1% score. We link you on sites with fewer links for this reason. that link is worth MORE to you in a search engines eyes.
2. Shared Customer Base = CONVERSION ( a customer who is looking to buy what you are selling)
Linking from sites who have customers looking for the same products as you or similar will always benefit you more than a link from a site with customers who are not looking to buy your products.
Here are a few quotes from SEO articles published in the last month about Google rankings and what DOES matter -
The added benefit of this is that the more outbound links you have pointing to you, the higher your ranking gets on many of the search engines. Another benefit is that even if you can't get listed on search engines directly for all your keywords, some of the partner sites will or on terms similar that you do not directly use and so due to their own visibility, so more paths flow to you. This is a far more effective strategy than SEO/SEM alone.
Search engines look not just at your site but at other sites that link to yours. The search engines count those linked sites toward your site's ranking according to that site's content and keywords.
All other factors aside, if one site has 10 sites linking to it and another has 500, the one with 500 does better in search engine rankings. But that's not all that counts.. the CONTENT makes that count tenfold. - Join ! - Online Craft Malls, Directories, Communities, Message Boards-These websites usually have already established traffic and customer bases. You can utilize these by getting your links on or posting messages with your website address in your signature line. All communities and boards have their own rules so make sure you check the rules or guidelines out to see if they allow you to list your site in your posts or advertise your business on their forum.
A great source to find some networking boards is www.ryze.com, www.ivillage.com, and www.yahoo.com (yahoo Groups)
Craft Malls - A great way to advertise for a very low fee... the ones we recommend are:
Craft Y Search - www.craftysearch.com - Not just a craft mall! Craft Y Search uses it's search engine rankings to help you get found on the major search engines... especially Google.com the number one search used. With pages ranked in the top 10 for popular terms such as Primitive Decor, Country Decor, Wholesale Soy Candles and 100's more your listing there is worth it's weight in gold! They also offer text listings, banner listings and banner rotations too. http://www.craftysearch.com
Gone Country Crafters - www.gonecountrycrafters.com - With category specific listings that show your product picture of choice, description and banner the listings at gonecountrycrafters.com give you more for your ad dollar! This site is advertised in the national magazine Country Marketplace and online at countrysampler.com on a regular basis... which brings constant traffic and shoppers to the site where they then find YOUR link! http://www.gonecountrycrafters.com
Banner Chic's Craft Market - www.bannerchicscraftmarket.com - Come browse our category listings to find crafts, home decor, primitives, candles, bath and body, patterns, children's boutique items, fabric, and so much more! CRAFTERS! Come Join Us! We love to cluck about your crafts! http://www.bannerchicscraftmarket.com
- Search Engines - How do I listed & get ranked?
If you are wanting to get placed on the major search engines for a highly popular term it is going to be tough to do that alone. You will need to investigate pay per click and adsense placements in most cases.
If you are investing money for keywords the best way to do it is directly to the large search engines:
google.com has around 55% of the search market
Yahoo.com and MSN 25%
AOL Search 10%
The others split the remaining 10%https://adwords.google.com/select/ - to purchase direct click from google.com for the keyword terms you want
http://www.content.overture.com/d/ - to purchase direct spot placing from Yahoo.com
With these programs you can set a budget and you only pay for HITS from the engine.. not just a placement for a keyword.
http://www.craftysearch.com - We already have top 10 listings for MANY of our pages on www.google.com.. so check with us to see if we can get you ranked for your keywords of choice too!
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